Grav

The client

Grav Handmade is a company specializing in handmade jewelry. They create pieces made of gold and silver that represent the youthful lifestyle, fashion and good vibes. The company focus on creating quality jewelry that reflects the personality of the owner, so they also offer additional customization options for jewelry (engraving and color variations).

The task

Grav wanted to steer its existing online store, created by us, in a new direction, in accordance with the changed customer needs. In addition, they wanted to provide their customers with a premium customer experience in addition to quality jewelry. Their request was that, like other luxury brands, we create a clean, minimal website for them.

Our solution

We started the work by surveying the site. After reviewing the usage statistics, heat maps, and user videos, we established the parts that are more difficult to handle and the drop-off points. By eliminating these, we prepared the new structure and operation.

To create the style, we performed a competitor analysis to find the right one that makes the site stand out from the rest. In order to achieve the right effect, we limited the color palette and created minimal graphics that are almost black and white, emphasizing the products and image photos.