Imprint Analytics

The client

Imprint Analytics is an analytics and consulting company that provides services to a wide range of clients. It helps large corporations, multinationals and SMEs to achieve sustainability goals, manage environmental risks and optimise business processes. Their clients cover a wide range of industries and sectors such as food, automotive, pharmaceuticals, electronics and others.

The brief

Our client was looking for a new approach to their website and branding, with an easy to use website at its core. They wanted to enable their team to update the site regularly and present their otherwise complex services in a clear and understandable way. They also wanted to digitise the process of submitting laboratory samples.

Our solution

Research, workshops and input led to the creation of an overall brand with a new visual identity and strategy. Through research, we identified four different user groups: manufacturers and producers, retailers, government and companies whose product or environmental impact is causing problems and who want to solve them. The strategy and structure of the content was developed based on the needs of these groups, completely reorganising the existing content.

For the rebrand, our client wanted only minimal changes to the logo and colour palette. With this in mind, we redesigned the logo and expanded the colours to reflect the new identity. We also created additional branding graphics to match the mood of the theme. There are two versions: one resembling an enlarged image under a microscope, and the other consisting of enlarged details of the logo outline.

On the website, we rethought the details needed to communicate with the customer. We developed a fully digital, self-service solution for the laboratory sample submission process, replacing the previous Excel and email-based solution.