ZooDebrecen

The client

Debrecen Zoo was formerly known as Nagyerdei Kultúrpark. In addition to the zoo, the complex includes a botanical garden and an amusement park, making it a unique and special experience.

The zoo was founded in 1958 and is home to around 900 animals of 170 species from five continents. As well as giraffes, a special attraction is the Penguin Walk, where you can take a guided walk with penguins.

The park opened in 1960. It now has 21 games and rides, including a merry-go-round, a rollercoaster, a miniature railway and an enchanted castle.

The Botanical Garden has a rich collection of plant species from all over the world and has been a protected area since 1994.

The park's aim is to preserve and pass on timeless classic attractions to new generations, while introducing new, modern rides and experiences.

The challenge

Nagyerdei Kultúrpark launched an open call for proposals to change its name.

We were invited to participate in this competition. The desired stylistic directions were: modern, playful and organic. We were also given a free hand.

Our solution

Based on our survey and research, our aim with the designs we submitted was not only to change the name, but also to bring the look of the institution more in line with the values it represents and its target audience. We are repositioning them to appeal to a new generation of customers.

In the design, the three institutions were treated together but as separate entities, sub-brands. Our concept was to allow the logos of each institution to be used separately, but at the same time to reinforce each other and present a coherent image.
We felt that the separation was necessary because, although they are located together in one place, they have different types of programmes and are topical and in their peak season at different times of the year.

In addition to a common look, separate sub-brands allow for differentiated and seasonal communication between the facilities.

For the branding, we designed unique logos that are recognisable and stand out even without a logo. Due to the variety of uses and the interesting and dynamic content, we did not consider it important to have a common logo, but rather a dynamic version with graphics.

Unfortunately, the plan we submitted did not win the competition.